Taurus

Project duration:

December 2022 - February 2023

Channels:

Instagram

Facebook

All Cases
Age:

30-55

Location:

Italy

Interests:

Food, Family, Lifestyle, Wellness, Online Shopping

Campaign goals

Italian Market Launch

Support the launch of the innovative kitchen robot Taurus "MyCook Next" in the Italian market.


Join Club MyCook

Encourage the creators' followers to join the Club Mycook online community by Taurus

Product Placement Campaign

Campaign with product placement.

Top Influencers posts:

@__manumc__

Too many times I've wondered how much easier life would be if we all had a kitchen ally. Mycook Next is the all-in-one robot that captures your heart at first sight, allowing you to create the best recipes while saving time, effort, and energy. It features a 10-inch screen, 500 integrated recipes available offline, and over 3000 free recipes in the integrated Club Mycook app, where you can also create your shopping list and weekly menus. You can even interact with the robot using voice commands thanks to its connection to Alexa or Google Assistant. In short, it combines innovation and technology to bring forth flavorful, easy, quick, and healthy recipes.

Saves:

9

Likes:

383

activation platform icon
Comments:

73

Total engagement:

465

Total impressions:

1 340

@dolcegiuridica

Today, we're preparing a delicious recipe together, thanks to the help of the new kitchen robot from Taurus @mycook_it! Made entirely in Barcelona, it combines innovation and convenience. With its 10-inch touch screen display, you can search for recipes already available on the website and follow them step by step, or you can use the manual mode. Around the new #mycooknext, a wonderful community has emerged, allowing anyone to feel like a #foodblogger and share their recipes online. I'm talking about the Club Mycook... I've already joined, and what are you waiting for?

Saves:

1 251

Likes:

8 130

activation platform icon
Comments:

45

Total engagement:

9 426

Total impressions:

99 300

@la_cucina_che_vale

HOMEMADE VEGETABLE BROTH CUBE . Easy and quick, thanks to the MYCOOK NEXT kitchen robot by Taurus @mycook_it. It's ready in 30 minutes, following the step-by-step instructions directly on the touch screen connected to the Club Mycook (where you can find over 3000 recipes and even upload your own). [...]

Saves:

110

Likes:

154

activation platform icon
Comments:

26

Total engagement:

4 232

Total impressions:

4 036

Total results

The 5 content creators activated in the campaign havesuccessfully generated high-quality and performing content.These results were achieved through the engagement of a pool of micro creators with a particularly active audience.

Engagement results

The campaign generated 183,6K Total Engagements and 4,1K Total Clicks (+3% clicks compared to the goal set).

Amount of creators:

5

Total live content:

21

Total views:

173,478

Total likes:

8,734

activation platform icon
Total comments:

145

Saves:

1,287

Channels:

Instagram

Facebook

Total engagement:
183,644
Total impressions:
190,745
Content type:

IG post, Reel, Stories

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