January - February 2023
over 30
Italy
Books and magazines, Education, Photography, Pet, Family, Activism, Social issues.
Generate awareness around the ActionAid brand in Italy.
Increase visits to the ActionAid Italy website to encourage children sponsorships during the Valentine's Day period.
As I promised, I gave Ola her #ValentinesDay gift. And this year, no last-minute rush, maybe getting something she doesn't like or that will collect dust in the closet. Because what's more sustainable than a gift that benefits you and others? That's why I decided to join the campaign of @actionaiditalia and gift the sponsorship from a distance of a child to my wife! [...]
13
382
45
7 618
7 178
Do you know how close Valentine's Day is? Very little time left! But what is celebrated on February 14th? Love in all its forms. For instance, I've decided to remember how beautiful it is to love the friend I've grown up with since childhood and to whom I'm still connected today after twenty years by a wonderful feeling. To celebrate our friendship, I've decided to gift her with a sponsorship from a distance with ActionAid. Solidarity, in fact, is one of the most beautiful forms of Love for me. That's why this Valentine's Day, you can also make a contribution by gifting a sponsorship from a distance with @ActionAid, an independent international organization, present in Italy and 45 other countries around the world. [...]
8
444
36
9 268
8 778
A Special Gift for Valentine's Day Dani and I often gift each other with trips and incredible experiences! But this year, I wanted to do something different and invest the money I usually spend on a gift into something more meaningful! That's how I ended up making a gift from the ActionAid website that went straight to the heart! With sponsorship from a distance, we can contribute to a better future for children in the Southern Countries, ensuring their right to education, access to food, clean water, and medical care. [...]
13
806
17
836
9 062
The 5 content creators activated in the campaign have successfully generated high-quality and performing content.These results were achieved through the engagement of a pool of micro creators with a particularly active audience.
The campaign generated 30,8K Total Engagements (+82% compared to the benchmark for the campaign) and 4,8K Total Clicks (+20% clicks compared to the goal set).
5
25
28,481
2,103
159
38
IG post, Reel, Stories
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