Lady Presteril

Project duration:

February - May 2023

Channels:

Instagram

Facebook

All Cases
Age:

20-40

Location:

Italy

Interests:

Lifestyle, Beauty, Family, Sport

Campaign goals

Brand Awareness

Generate Brand Awareness around the Lady P product lines by Lady Presteril and specifically explain the innovative features of the products.

Traffic Generation

Generate traffic to the Lady Presteril website.

Product Placement Campaign

Campaign with Product placement.

Top Influencers posts:

@elisazanetti

Did you know that a traditional sanitary pad takes more years to decompose than the average lifespan of a woman? As you know, we've been talking about low-impact menstrual solutions for years. We've often discussed them: compostable pads. Today, I introduce you to Lady P pads, made 100% from cotton. Have you ever tried them? Let me know in the comments! [...] #ad #WeAreLadyP #sanitarypads #100%cotton #menstruation @ladypresteril

Saves:

57

Likes:

554

activation platform icon
Comments:

26

Total engagement:

103 637

Total impressions:

103 000

@fabianamabelle

Do you know how much an absorbent pad impacts the environment? If you're like me and can't use menstrual cups or absorbent underwear, you can trust Lady P, a line dedicated to women's absorbency, made only with 100% natural cotton. Maybe you don't know this, but many women's issues are related to the presence of plastic in absorbent pads, as it creates a warm and humid environment, leading to various discomforts. But with Lady P, that's not the case! So, not only are you being kind to your skin, but you're also promoting good health. Why not give them a try? #ad #WeAreLadyP #sanitarypads #100%cotton #menstruation @ladypresteril

Saves:

1 002

Likes:

2 377

activation platform icon
Comments:

54

Total engagement:

3 433

Total impressions:

18 440

@silenamominbusiness

Happy Mother's Day to all the moms around the world!! On this special day, Annie and I want to share a secret that has truly improved our lives! Thanks to Lady P, we've found our comfort zone. The 100% cotton pads with 0% issues are super comfortable, and being made of pure cotton, they are also biodegradable!!! #ad #WeAreLadyP #sanitarypads #100%cotton #menstruation @ladyprestery

Saves:

4

Likes:

4 902

activation platform icon
Comments:

5

Total engagement:

4 911

Total impressions:

7 828

Total results

The 9 content creators activated in the campaign have successfully generated high-quality and performing content.These results were achieved through the engagement of a pool of micro-creators with a particularly active audience.

Engagement results

The campaign has generated 556 K total engagements (+496% compared to the benchmark for the campaign) and 11,2K click (+12% compared to the campaign goal)

Amount of creators:

9

Total live content:

41

Total views:

529,222

Total likes:

24,564

activation platform icon
Total comments:

484

Saves:

1,945

Channels:

Instagram

Facebook

Total engagement:
556,215
Total impressions:
936,322
Content type:

Instagram post, Reel & Stories

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