Kiko Milano

Project duration:

From October to December

Channels:

Instagram

Facebook

All Cases

Age:

18-45

Location:

Italy

Interests:

Beauty, Fashion, Make Up, Lifestyle, Sport, Fitness, Wellness.

Campaign goals

Product Launch

Support the launch of Kiko Milano's new product line "Energy Shake" (online and in-store sales).

Colorful Content

Showcase the different products from the line through the creators' colourful content, with make-up tutorials, tips & tricks to encourage the audiences to try them out.

Product Placement Campaign:

Campaign with product placement.

Top Influencers posts:

@simo.rdl

GET READY WITH ME, USING THE NEW 'ENERGY SHAKE' COLLECTION BY KIKO MILANO. Create super trendy makeup looks with products featuring vegan, long- lasting, and hydrating formulas that will make you fall in love just as I did! Create your own Energy Shake look using the ultra-performing products from the limited edition collection. Energy Shake is available online and in KIKO stores. Click the link in bio to discover it! #adv #kikoenergyshake #kikomilano @kikomilano

Saves:

1 831

Likes:

585

Comments:

69

Total engagement:

2 485

Total impressions:

24 957

@matildecarossino

#adv @kikomilano Recharge youurself with energy and beauty using the vegan and high-performing Energy Shake products! They're vegan, contain ingredients with energizing properties, and come in wonderful warm shades. You can find the new Kiko Milano collection in stores and on the brand's website. #KIKOenergyshake #KIKOmilano @kikomilano

Saves:

17

Likes:

1 290

Comments:

15

Total engagement:

1 322

Total impressions:

3 295

@antonella_digloria

What do you think about the makeup I created with the new products from the Energy Shake collection by @kikomilano? I got this look using: - Two of the Energy Shake Ginseng Metal Liquid Eyeshadows, long-lasting eyeshadows with a metallic finish. - The Energy Shake 36h Lasting Double Effect mascara, with a dual-lengthening and volumizing applicator. - The beautiful Energy Shake PH Lips, Cheeks Coffee Blush, which reacts to the skin's pH, creating a unique and customized shade for your skin. [...]

Saves:

384

Likes:

972

Comments:

56

Total engagement:

1 412

Total impressions:

1 853

Total results

The 14 content creators activated in the campaign have successfully generated high-quality and performing content.These results were achieved through the engagement of a pool of micro creators with a particularly active audience.

Engagement results

The campaign generated 107.4K Total Engagements (+644% compared to the benchmark for the campaign) and 4,2K K Total Clicks (+5% clicks compared to the goal set).

Amount of creators:

14

Total live content:

32

Total views:

99,333

Total likes:

5,512

Total comments:

252

Saves:

2,270

Channels:

Instagram

Facebook

Total engagement:

107,367

Total impressions:

115,867

Content type:

IG post, Reel, Stories

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