StickerKid

Project duration:

July & September 2023

Channels:

Instagram

Facebook

All Cases
Age:

Location:

Italy

Interests:

Lifestyle, Family

Campaign goals

Building Brand Awareness

Generate Brand Awareness around the StickerKid.

Discover Tailored School Packages

Guide the audience to discover school packages tailored to children's ages.

Shop on E-commerce

Encourage followers to purchase products on the brand's e-commerce.

Top Influencers posts:

@giorgiaceci_

When Giordan started kindergarten years ago, I hadn't organized myself properly. So he would always come home with something missing or forgotten, never to be found again, or someone else's. In the years that followed, when he started elementary school, I got myself organized well, and I do it every year, even for Sebastian, who is now starting kindergarten. The solution to not lose things? LABEL EVERYTHING.(...) #stickerkid #backtoschool @stickerkid_it

Saves:

28

Likes:

758

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Comments:

30

Total engagement:

43 505

Total impressions:

42 689

@saraercolino

Here it all went wrong again! I thought I had thought of everything! Kids always have a thousand commitments, and I spend my days preparing the school backpack, the little backpack for English class, for catechism, the soccer bag... (...) Then a friend recommended STICKERKID to me, and... never again without them! #sponsored #stickerkid #backtoschool @stickerkid_it

Saves:

44

Likes:

663

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Comments:

16

Total engagement:

16 297

Total impressions:

15 574

@allarremviaggio

Here it all went wrong again! I thought I had thought of everything! Kids always have a thousand commitments, and I spend my days preparing the school backpack, the little backpack for English class, for catechism, the soccer bag... (...) Then a friend recommended STICKERKID to me, and... never again without them! #sponsored #stickerkid #backtoschool @stickerkid_it

Saves:

7

Likes:

171

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Comments:

39

Total engagement:

23 533

Total impressions:

23 316

Total results

The 6 creators activated in the campaign managed to create high-performing content both in terms of quality and quantity.These results were achieved through the engagement of a pool of micro-creators with a particularly active audience.

Engagement results

The campaign generated 217.3K total engagements (+162% compared to the benchmark for the project).

Amount of creators:

6

Total live content:

27

Total views:

210,948

Total likes:

5,902

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Total comments:

187

Saves:

243

Channels:

Instagram

Facebook

Total engagement:
217,280
Total impressions:
210,948
Content type:

Instagram Reel & Stories

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