Divani & Divany by Natuzzi

Project duration:

October e November 2022

Channels:

Instagram

Facebook

All Cases
Age:

28-45

Location:

Italy (Lombardia)

Interests:

Family, Lifestyle, Design, Shopping

Campaign goals

Brand Awareness

Generate Brand Awareness around the Divani&Divani by Natuzzi brand and specifically communicate the opening and restyling of 3 points of sale of interest (ONSITE campaign).

Black Friday Promotion

Generate Brand Awareness around the brand's special promotion for Black Friday (drive-to-store).

Top Influencers posts:

@vanessagentile

Modernizing our spaces, as you know, is something we can't do without. We love shaping the environment around us based on our lives. The space that represents us the most is the living room. It is where we spend most of our time, talking, laughing, pursuing our passions, and that's why we are very careful about what it contains. #divaniedivani #amisuradeituoidesideri @divaniedivanibynatuzzigrandate

Saves:

218

Likes:

4 487

activation platform icon
Comments:

89

Total engagement:

85 236

Total impressions:

265 053

@charlottetrombiero

Traveling is wonderful, but also spending a day of rest on a good sofa is not bad at all, what do you think? To play it safe, I rely on Divani&Divani by Natuzzi: the best to have a quality sofa, and above all Made in Italy. The New York model is one of the latest arrivals in the collection, perfect if, like me, you are looking for a stylish sofa. As you know, I hate monotony and with New York, you don't run this risk. In fact, it provides a series of attractive compositions capable of satisfying all customers (...)

Saves:

473

Likes:

1 232

activation platform icon
Comments:

90

Total engagement:

71 032

Total impressions:

74 531

@linda_lunediacolazione

DIVANI & DIVANI by NATUZZI - Since I moved to a new house, I have developed a special attention to furniture. So, to find inspiration, I went to the newly renovated store of @divaniedivanibynatuzzicarugate, Going through the models with captivating design and high-quality finishes, I literally fell in love with the new "Parigi" model. A solid sofa, capable of surprising with its countless aesthetic and comfort features. #divaniedivanibynatuzzi #divaniedivani #amisuradeituoidesideri #madeinitaly #blackfriday #latuasceltamigliore

Saves:

55

Likes:

1 101

activation platform icon
Comments:

133

Total engagement:

36 260

Total impressions:

44 416

Total results

The 9 creators activated in the campaign were able to create high-performing content both in terms of quality and quantity.These results were achieved through the engagement of a pool of micro-creators with a particularly active audience, capable of creating content with a high level of creativity.

Engagement results

The campaign generated 239.9K total engagements (+999% compared to the benchmark for the project).

Amount of creators:

9

Total live content:

49

Total views:

222,752

Total likes:

15,510

activation platform icon
Total comments:

688

Saves:

974

Channels:

Instagram

Facebook

Total engagement:
239,924
Total impressions:
522,936
Content type:

Instagram post & stories

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