November & December 2021
18 - 45
Italy
Sport, Fitness, Wellness, Lifestyle, Food, Social, Family
The campaign's goal was to generate awareness for the launch of the new X-tract by Nestlé products on their e-commerce website. The brand was interested in gathering opinions about the new products and encouraged creators to share their thoughts on the effectiveness of the beverages before, during, and after physical activity.
In these days, upon Nestlé's invitation, I tried a perfect product for workouts, called X-tract: it's a plant-based supplement that you can mix with cold, hot, or sparkling water, and it helped me complete all my exercises. (...)." #sponsored, #xtractbynestle, #xtract, @xtractbynestle, @flytrendy
7 645
7 645
I don't know about you, but when I work out, I drink like a camel! That being said, in the past few weeks, I've started to feel the fatigue from workouts, studying for my university exams, work, and the chilly weather...needing to just wrap myself up under a duvet all day long! Since I started using X-tract, I feel rejuvenated! Xoxo #sponsored, #xtractbynestle, #xtract, @xtractbynestle, @flytrendy
547
10
856
Hi guys! Today, I'm showing you a powerhouse of energy from Nestlé! X-tract... a plant-based supplement that supports natural energy production, increases endurance, and wards off fatigue! I've tried it, and I can assure you it's delicious and effective! #nestlè #integratori #integratoriNaturali #estrattiVegetali #sponsored, #xtractbynestle, #xtract, @xtractbynestle, @flytrendy
1 726
121
1 860
The 10 activated creators in the campaign have been able to produce high-performing content both in terms of quality and quantity.
The campaign generated a total engagement of 13,116 interactions (+310% compared to the benchmark) and a campaign engagement rate (ER) of 8.94%.
10
19
IG post and stories
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