Hard Rock Cafe Milan

Project duration:

June — August 2022

Channels:

Instagram

Facebook

All Cases
Age:

18-50

Location:

Milan, Italy

Interests:

Food & Drinks, Music, Entertainment, Shopping, Fashion

Campaign goals

Strengthen the Brand's positioning

on social channels to facilitate the drive-to- store.

Stimulate the follower acquisition

of Hard Rock Cafe Milano new IG account.

Generate brand awareness

and buzz around the opening of the new Hard Rock Cafe restaurant and shop in Milan.

Top Influencers posts:

@roberta_rodolico

Did you know that @HardRockMilan has no opened in Milan? The most famous venue in the fashion capital for excellence! Come and check it out for yourselves and follow their Instagram page to stay updated on all the latest news and events. I'll leave you the link in the stories. #adv, #HardRockMilan, #HardRockCafe, @HardrockMilan

Saves:

153

Likes:

3303

activation platform icon
Comments:

106

Total engagement:

3562

Total impressions:

5017

@jollywantscandy

The legendary Hard Rock Cafe has finally opened in Milan! I couldn't wait to check it out. Have any of you been there yet? It's located at Via Dante 5. There's the iconic Hard Rock Cafe shop and a two-floors restaurant with a bar, not to mention two stages for live music. The menu is filled with delicious American treats, and the burgers are amazing! Definitely a must-try, trust me. Follow @hardrockmilan to stay updated on all the latest news and events! #adv #HardRockMilan #HardRockCafe @HardrockMilan

Saves:

110

Likes:

1090

activation platform icon
Comments:

40

Total engagement:

15440

Total impressions:

14200

@andremeta

Milan is rhythm, music, and a moving melody. From its historic neighborhoods, through its street-savvy soul, all the way to its modern skyscrapers: a city in constant evolution yet holding onto its historical roots. Just like rock music, which evolves its genre while staying solid in its scales and chord progressions. It's right here that we find the spirit of the #HardRockCafe, the famous restaurant chain founded in 1971 in London. From July, at Via Dante 5, for the first time, Milan will have its own @hardrockmilan and will be able to express its rock 'n' roll soul to the fullest. You're all invited to its grand opening and to visit in the following days: it'll be like stage diving onto the Duomo! #HardRockMilan #HardRockCafe #adv #Milan #Milano #RockNRoll #brand

Saves:

11

Likes:

225

activation platform icon
Comments:

37

Total engagement:

6022

Total impressions:

5749

Total results

The 10 creators activated for the campaign were able to generate high-performing content both in terms of quality and quantity.

Engagement results

The campaign generated 45.9K Total Engagements 
(+221% compared to the goal)

Amount of creators:

10

Total live content:

42

Total views:

38,895

Total likes:

6,343

activation platform icon
Total comments:

331

Saves:

314

Channels:

Instagram

Facebook

Total engagement:
45,887
Total impressions:
62,474
Content type:

IG post, Reel, Stories

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