Bricocenter

Project duration:

November and December 2021

Channels:

Instagram

Facebook

All Cases
Age:

18-70

Location:

Italy

Interests:

Art, Design, DIY, Sustainability, Family, Lifestyle.

Campaign goals

Brand Awareness

To generate brand awareness around the Bricocenter brand, calling all creatives, DIY enthusiasts, eco-conscious individuals, and those passionate about creative recycling.

DIY Christmas Decorations

Creation of content and tutorials showcasing how to create creative and original Christmas decorations by giving a second life to the objects each person has at home.

Top Influencers posts:

@ispirando

It only takes a few materials to completely transform old light bulbs β™» Have you ever thought about using hot glue and some rubber bands to create three-dimensional effects on the surface? You can create straight, wavy, zigzag lines, small and large dots and combine everything in a thousand ways to get different results. The covering paint will help to make all the decorations uniform and achieve a truly elegant result! As a final step, cover the end of the light bulb with glitter-effect adhesive paper to add that extra sparkling touch that can never be missing at Christmas. You can find everything you need at Bricocenter stores, so give it a try! #sponsored #bricocenter #bricocenterpeople #vicinidifare @bricocenter_italia @flytrendy

Saves:

511

Likes:

1 217

activation platform icon
Comments:

60

Total engagement:

63 900

Total impressions:

62 367

@elenaraimondo

β˜† Natale e Natura β˜†π™Έπš• π™½πšŠπšπšŠπš•πšŽ πšœπš’ 𝚜𝚝𝚊 πšŠπšŸπšŸπš’πšŒπš’πš—πšŠπš—πšπš˜, πšŽβ€™ πšžπš—πšŠ 𝚏𝚎𝚜𝚝𝚊 πšŒπš‘πšŽ Amo il riciclo, adoro il riuso e quest’anno ho deciso che dovevo fare qualcosa di speciale addobbare casa nostra.Quindi ho pensato che i rametti secchi che erano lΓ¬ in giardino, e che stavamo per buttare, avrebbero potuto diventare un bellissimo albero decorativo di buon auspicio per il nostro patio, ho dovuto comprare solo poche cose e in questo mi ha aiutata BricocenterMi sono bastati per questo progetto- rametti secchi- pittura all’acqua- spago- e qualche semplice attrezzoPer gli addobbi- Noci- foglie- frutti dei nostri alberi- e tanta fantasia.Ho realizzato un piccolo e semplice video tutorial cosΓ¬ potrete replicarlo e magari farlo a casa vostra insieme ai vostri bambini per poi decorarlo lasciando libera la fantasia.Che dite vi piace il risultato?#bricocenter #bricocenterpeople #vicinidifare @bricocenter_italia @flytrendy"

Saves:

677

Likes:

1 408

activation platform icon
Comments:

70

Total engagement:

72 730

Total impressions:

22 779

@sottoilsegnodeipesci_

Lanterne natalizie πŸŽ„ ♻️Questo Natale ho deciso di valorizzare degli oggetti che avevo in casa dando loro una seconda vita πŸ”¨ Ho scelto dΓ¬ recuperare dei barattoli dΓ¬ latta e dΓ¬ lavorarli con pochi e semplici strumenti presenti in tutte le case πŸ“ I passaggi sono descritti nel video 🎨Il barattolo puΓ² essere pitturato con della vernice specifica per latta/alluminioTutte le attrezzature sono disponibili nei punti @bricocenter_italia πŸ’‘ ti va di condividere un’idea di riciclo creativo?#bricocenter #bricocenterpeople #vicinidifare @bricocenter_italia @flytrendy

Saves:

163

Likes:

434

activation platform icon
Comments:

101

Total engagement:

9 642

Total impressions:

4 570

Total results

The 5 creators activated in the campaign were able to create high-performing content both in terms of quality and quantity.The results were achieved through the engagement of a pool of micro-creators with a particularly active audience, capable of creating content with a high level of creativity.

Engagement results

The campaign generated 111.9K total engagements (+ 2416% compared to the benchmark for the project).

Amount of creators:

5

Total live content:

19

Total views:

101,737

Total likes:

7,326

activation platform icon
Total comments:

625

Saves:

101,737

Channels:

Instagram

Facebook

Total engagement:
111,968
Total impressions:
265,096
Content type:

Instagram post, reels, stories

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