Bombay Sapphire

Project duration:

July and August

Channels:

Instagram

Facebook

All Cases
Age:

20-50

Location:

Italy

Interests:

Lifestyle

Campaign goals

Product Launch

Support the launch of the new product 'Bombay Sapphire Sunset' and encourage the creators followers to purchase it on the brand's Amazon store.

Amazon Store Purchase

Showcase the product within a jouyful yet responsible lifestyle, presenting it as the perfect companion for sharing a drink with friends during the 'Golden Hour.'

Joyful Lifestyle

Campaign with product placement.

Top Influencers posts:

@andreeabassini

Favorite view + sunset + a Bombay Sunset & Tonic equals to instant magic. Inspired by the gentle warmth of the slowly setting sun, the new specialty by @bombaysapphire is born. Easy to make, delightful to savor, and perfect for the summer! Will you raise a toast with me? :) #Sponsored #BombaySapphireSunset #DiscoverYourSunset #StirCreativity #Gin

Saves:

129

Likes:

562

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Comments:

9

Total engagement:

3 853

Total impressions:

2 761

@whoisgabrielai

Summer has finally begun to treat us with beautiful weather, and Bombay Sapphire Sunset is the special edition by @bombaysapphire designed to make our sunsets even more extraordinary. With the addition of golden turmeric, Indian white cardamom, and Spanish mandarin, this spectacle of nature will accompany us from happy hour until late evening with a new, wonderful, and unique fragrance. #Sponsored #BombaySapphireSunset #DiscoverYourSunset #StirCreativity #Gin

Saves:

536

Likes:

3 200

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Comments:

150

Total engagement:

3 886

Total impressions:

12 275

@martinacorradetti

From Indian white cardamom, turmeric, and Murcia mandarin peels, Bombay Sapphire Sunset is born, the special edition by @bombaysapphire inspired to the sunset. The perfect gin to enjoy the sunset, especially during summer evenings. I've decided to toast to this spectacle of nature with Bombay Sapphire Sunset & Tonic, to be sipped with ice, an orange wheel, and star anise. You can find Bombay Sapphire Sunset on the brand's Amazon store. What are you waiting for? #Sponsored #BombaySapphireSunset #DiscoverYourSunset #StirCreativity #Gin

Saves:

425

Likes:

2 303

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Comments:

70

Total engagement:

2 798

Total impressions:

35 621

Total results

The 30 content creators activated in the campaign have successfully generated high-quality and performing content.The influencers appreciated the product and campaign's tone, to the extent that they spontaneously produced extra content (+20% Earned Media).

Engagement results

The campaign generated 33,2K Total Engagements (+30% compared to the goal).

Amount of creators:

30

Total live content:

36

Total views:

7,882

Total likes:

21,557

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Total comments:

1,479

Saves:

2,171

Channels:

Instagram

Facebook

Total engagement:
33,238
Total impressions:
141,556
Content type:

Instagram post, reels, stories

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