Alphatauri

Project duration:

November and December

Channels:

Instagram

Facebook

All Cases
Age:

25-40

Location:

Italy

Interests:

Fashion, Lifestyle, Events Travel, Business / Luxury

Campaign goals

Brand Awareness

Generate Brand Awareness around the Alphatauri brand (Red Bull group) specifically supporting the launch of the two Alphatauri Parkas made with the innovative TAUROBRAN® technology on the brand's e-commerce.

Product placement Campaign.

Top Influencers posts:

@vetto18

The best is yet to come. KOOV Parka by @alphatauri ~Made from Taurobran® fabric, making it waterproof, breathable, and ultra-comfortable. ~Folds into an internal case for convenient transport anywhere. ~An ideal winter jacket, perfect for unrestricted movement in any weather condition thanks to the PrimaLoft® thermal insulation. It's available in three colors: light blue, navy blue, and burgundy. #sponsored @alphatauri #alphatauri #fitsbodyandmind #fallwinter

Saves:

3 904

Likes:

1 448

activation platform icon
Comments:

115

Total engagement:

5 467

Total impressions:

20 406

@andreeabassini

Innovation - quality, beauty —> these are the characteristics that make the @alphatauri brand unique. The parka I'm wearing confirms it! It's called KOOV, it's comfortable, ultra- breathable, and waterproof, with exceptional insulation suitable even for the coldest temperatures.. It's perfect for who likes to stand out and have an active lifestyle! Oh, I almost forgot... as soon as I put it on, I immediately thought: how cool is this?!?! #Adv @alphatauri #alphatauri #fitsbodyandmind

Saves:

26

Likes:

763

activation platform icon
Comments:

109

Total engagement:

4 757

Total impressions:

6 466

@daniele.leoncavallo

Oggi vi presento il nuovo parka di @alphatauriUn capo unico nel suo genere: Leggero, comodo, ultra traspirante e impermeabile ma allo stesso tempo caldo e di tendenza!E voi, Cosa state aspettando?? #sponsored @alphatauri #alphatauri #fitsbodyandmind @flytrendy

Saves:

23

Likes:

2 518

activation platform icon
Comments:

61

Total engagement:

2 602

Total impressions:

61 067

Total results

The 15 ccontent reators activated in the campaign have successfully generated high-quality and performing content.

Engagement results

The campaign generated 23.1K Total Engagements (+157% compared to the campaign goal).

Amount of creators:

15

Total live content:

20

Total views:

3,859

Total likes:

12,884

activation platform icon
Total comments:

621

Saves:

5,766

Channels:

Instagram

Facebook

Total engagement:
23,130
Total impressions:
140,100
Content type:

Instagram posts

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